Station Profile

Like No One Else...

The station is unique in the SABC PBS stable as it is the only station primarily targeting the youth with two languages of broadcast, IsiXhosa and English. This differentiating factor matters as it provides the youth with a platform to express themselves, to engage with each other and interact with the rest of the world. This is done within the context of our mandate to inform, educate and entertain, to support and develop culture and as far as possible ensure the fair and equal treatment of the predominant languages in the province.
In essence, trufm is a platform of expression for young people without being judged.

Vision:

To become the leading, credible voice and face of the nation and continent.

Mission:

A high performing, financial sustainable, digitised national public broadcaster that provides compelling informative, educational and entertaining content via all platforms.  

Values:

Respect
Trust 
Integrity 
Quality 

Music Format

Kwaito, R&B, Hip Hop, Afro Pop, Pop, Gospel and House are the most popular music genres amongst young South Africans between 16-34 years

Broadcast Languages

•        isiXhosa 40%
•        English 60%

trufm Vision

To satisfy the increasing needs of young people through highly creative, trendsetting, Informative and entertaining programmes, thereby providing an effective and lucrative platform for marketers

Ways of listening to trufm

• Normal Radio Frequencies – 89.3 - 107.8
• Audio Streaming – http://www.trufm.co.za/digital/player/1.0/trufm/index.html
• Audio Bouquet – DSTV Channel 816
• Podcasting – https://omny.fm/shows/trufm-podcast-1

Latest Achievements

2019 Liberty Radio Awards winners:

Hall of Fame inductee – Kid Nkayi

News and Actuality show – Incoko hosted by Babalwa Gxowa

Find your way to...

www.trufm.co.za

Listenership

Typical Listener: The trufm listener is a male or a female between the ages of 15 – 34 and very proud of his/her Xhosa heritage. The trufm listener is very aspirational and hungry for education; development and employment opportunities.

Station Footprint