The Habashwe campaign will seek to galvanise all South Africans behind the Springboks for the World Cup; and highlight the fact that the SABC will broadcast the tournament live on SABC 2 and various radio stations.
As the public service broadcaster the SABC has gone to great lengths to ensure that all South African’s have the opportunity to enjoy the tournament.
“We wanted to bring rugby to all South Africans, especially those who do not have access to games on a regular basis. We believe that our world class coverage in English and vernacular languages across television and radio means we are perfectly placed to do just that,” said Hlaudi Motsoeneng, the Chief Operations Officer of the SABC.
“This year the SABC will be the home of rugby for all South Africans, bringing the game to our audiences including of some of the tournament favourites such as host nation England, Australia and the defending champions New Zealand. The SABC is the only window to which the nation can experience events on a global stage, making sure that we keep our audiences informed, entertained and educated about the 2015 IRB Rugby World Cup”, said Bessie Tugwana, Group Executive of SABC Sport.
Our Springboks are twice IRB Rugby World Cup champions, with the first trophy lifted in 1995 in South Africa and we repeated this feat in 2007 in France. At the 2015 IRB Rugby World Cup, the Springboks will take on the rest of the world in pursuit of our 3rd Webb Ellis trophy.
Elouise Kelly, SABC Head of Marketing explains the motivation behind the Habashwe campaign.
“Habashwe is a personal mantra adopted by go getters with a new meaning: ‘Let’s do this!’ It suits the no guts no glory nature of rugby and, most importantly it is a call to action that all South Africans can get behind. To capture the imagination of the country ahead of the tournament we have produced an exciting television commercial. We are also calling on all South Africans to don their Springbok rugby jerseys on Fridays in support of the Boks.”
“We have ensured that the effect on regular programming is as minimal as possible. We will regularly update members of the public of any schedule changes via the media as well as on our 5 TV channels and 19 radio stations and on the website www.sabc2.co.za and our social media channels. We are committed to delivering entertainment for all viewers and South Africans will still be able to keep up with their favourite shows.” said, Hlaudi Motsoeneng.
The 2015 Rugby World Cup kicks off on Friday September 18. Details of the full broadcast schedule for both television and radio to follow soon.
