Station Profile

Metro FM is a mentor and guide for youthful urban adults that embrace a pragmatic and successful life to actively transform with their constantly changing environment.

Frame of reference point of difference

Metro FM is music focused progressive lifestyle brand. It epitomizes black success and leadership, with attitude. Its listeners are high achievers with a lot of style, confidence, potential and the enviable ability to feel at home in modern South Africa.

The brand tone and manner

• Quality                  - Fun
• Black                      - Global
• Cosmopolitan    - Confident
• Full of Attitude  - Exclusive
• Stylish                   - Trendsetter
• Progressive

Play list genres include

• R&B
• Hip Hop
• Kwaito
• House
• Contemporary Jazz
• Gospel

Service offerings

•  Entertainment - music, features and competitions
•  Information - news, weather, sport, financial, and traffic reports
•   Community - fundraising, sponsorships, events
•  Advertising platform
•   Lifestyle - reflect the social, economic, developmental, fashion

Lastest Stats:

• Over 6 Million Listeners and Counting
• Over 374 Facebook Likes and Counting
• Over 158 Twitter Followers and Counting

Station Properties:

• Metro FM Weekend – Shut Down
• Up Close and Personal
• Music Lounge
• Throw Back Fridays
• I AM Woman Experience
• Birthday Celebration
• Metro FM Golf Classic
• Metro FM Music Awards.
• Metro FM Heatwave
• Love Movement (picnic)

Core Age Group                25 – 34yrs

Secondary Age Group      16-24     LSM 6+

Epicenter (yr)                    30 yr old LSM 7+

METRO FM is headquartered at the South African Broadcasting Corporation (SABC) in Auckland Park, Johannesburg.

Station Footprint

Transmitters & Frequencies

Gauteng

• Johannesburg -  96.4 MHz
• Pretoria -  92.4 MHz

KZN

• Durban  -  93.0 MHz
• Durban North  -  107.9 MHz
• Eshowe  -  90.3 MHz
• Nongoma  -  89.8 MHz

Mpumalanga – 88.0

• Middelburg  -  100.3 MHz

Northern Province

• Potgietersrus  -  106.7 MHz

Western Cape

• Sea Point  -  91.7 MHz
• Table Mountain  -  88.6 MHz
• Tygerberg  -  93.0 MHz

Eastern Cape

• East London  -  107.7 MHz
• Parsons Hill  -  87.9 MHz
• Port Elizabeth  -  100.5 MHz

Free State

• Bloemfontein -  98.1 MHz