In its 10th season, 50/50 continues to be the only South African Television show that creates an informative environmental entertainment through cutting-edge programming.

Produced by Clive Morris Productions, 50|50 will exceptionally produce relevant, unique and informative content that empowers the nation on all matters at the heart of our environment. The shows will feel more modern, fresh and accessible to current and new audiences.

In keeping with the ethos of SABC2’s positioning of ‘family values’, 50/50 aims to produce stories that all South African’s can relate to, encouraging families to make positive contributions towards nature conservation and protecting the wildlife.

The threat of climate change, the extinction of land and ocean species, waste management, reckless mining and abuse of our water systems, is a constant reminder of why a credible show such as 50|50 is important as it can make a difference in our society.

ABOUT THE PRESENTER

Kia Johnson’s passion for the environment is evident in her involvement in many environmental campaigns and initiatives.  Some of her achievements include being an Ambassador for  World Wildlife Fund (WWF) South Africa, winning ‘Most Influential Plastic Free Mzanzi Campaigner’ for 2019 at the #PlasticFreeMzanzi initiative, as well as being listed as one of the top environmental influencers in the country by Treeshake for 2019 just to name a few!

A familiar face to TV and known for her bubbly personality, Kia has presented and produced for the Expresso Morning Show on SABC3, as well as being a part of various radio shows on Radio 2000, MetroFM, SAfm, KFM and GoodhopeFM as a Radio and Traffic Presenter.

She’s also responsible for helping list Table Mountain as one of the 7 wonders of nature, a huge achievement for Cape Town and South Africa!

SOME OF THE SEGMENTS TO BE FEATURED INCLUDE
o Every episode of 50/50 features LEAD STORIES that are relevant and topical.

o WONDERWÊRELD  is the segment that showcases our incredible wildlife

o The segment ALLAWÊRELD features ordinary people making an impact on the environment

o Season 10 also introduces a new YOUTH SEGMENT which is youth orientated

o Our SOCIAL MEDIA UPDATE segment will continue to highlight our viewer engagement on social media platforms

o VELDFOKUS continues to give the viewers the opportunity to submit their unique videos to stand a chance to win great prizes.